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sevanalysis

Segment

Apps and SaaS. Source: Segment status page.

Incidents, last 90 days
11
Median to mitigation
1h 32m
Median to resolution
4h 48m
p95 to resolution
21h 38m
Naming an upstream provider
0%
With a postmortem on the status page
0%

What failed, last 90 days

Data delayed, stale, lost or corrupted, or needing replay after recovery6
The text does not say enough to tell2
Login, tokens, certificates or credentials failed2
A code release introduced the failure1

Tagged by claude-haiku-5-5 from each incident's updates. See the methodology.

Incidents per month

All recorded incidents

Audience & Journey data delivery delay in EU region minor 2026-10-02 23:12 UTC 1h 16m

Affected: Engage (EU), Linked Audiences (EU), Journeys (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We have identified an issue affecting a small portion of Audience & Journey delivery resulting in data delay.

  2. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Braze Web Event Delivery is experience event delivery issue minor 2026-10-01 03:30 UTC 8h 33m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    The issue is reported by one customer. We are investigation this issue.

  2. identified

    The issue has been identified and a fix is being implemented.

  3. monitoring

    A fix has been implemented and we are monitoring the results.

  4. resolved

    This incident has been resolved now.

Excerpts are shortened. Read the full incident on Segment's status page.

Actions S3 is currently experience formatting issues with the delivered events minor 2026-09-16 19:40 UTC 2h 10m

Affected: Streaming Destinations (US), Engage (US), Streaming Destinations (EU), Engage (EU), Profiles Sync, Journeys (US), Journeys (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue causing formatting anomalies with S3 action destinations. Our team is working on a mitigation.

  2. resolved

    We have resolved the issue now.

Excerpts are shortened. Read the full incident on Segment's status page.

SSO Login Issues with the Segment App major 2026-09-10 14:28 UTC 1h 11m

Affected: Web Interface (US)

Failure mode: Login, tokens, certificates or credentials failed. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    We are actively investigating an issue in which some customers are unable to login to the Segment app via SSO.

  2. identified

    The root cause of the issue with SSO login has been identified and we are working on a fix.

  3. resolved

    The issue has been mitigated, and SSO login is now fully functional for the Segment app.

Excerpts are shortened. Read the full incident on Segment's status page.

Issue with Engage UI major 2026-09-03 17:53 UTC 4h 48m

Affected: Web Interface (US), Engage (US)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We have identified an issue affecting the page load of Engage UI including Audiences and Journeys.

  2. identified

    We are continuing to work on a fix for this issue.

  3. identified

    We are continuing to take urgent action to fix this issue.

  4. identified

    We are continuing to take urgent action to fix this issue.

  5. identified

    We are continuing to take urgent action to fix this issue.

  6. monitoring

    A fix has been applied and the Engage UI experience should be fully functional. We are continuing to monitor results.

  7. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Segment App UI Issue with Profile Traits with no recent activity minor 2026-09-03 01:04 UTC 21h 38m

Affected: Web Interface (US), Web Interface (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. identified

    We have identified an issue that may cause profile traits with no activity in the last 60 days to be unavailable in Audience Builder, trait and event pickers, and related trait detail views for some customers. This is a display issue only; underlying customer event and profile...

  2. identified

    We are continuing efforts to mitigate this issue.

  3. identified

    We are continuing efforts to mitigate this issue.

  4. monitoring

    A fix has been applied and the Engage UI experience should be fully functional. We are continuing to monitor results.

  5. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Intermittent Segment application login errors major 2026-08-18 17:49 UTC 4h 13m

Affected: Web Interface (US), Web Interface (EU)

Failure mode: Login, tokens, certificates or credentials failed. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We have identified an issue that is affecting a subset of Segment customers causing intermittent errors when logging in.

  2. monitoring

    Segment application login is now operating normally. We will continue to monitor for system stability.

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Google ads destination intermittent delivery failure minor 2026-08-06 15:19 UTC 14h 44m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A code release introduced the failure. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently deploying the fix to mitigate the issue

  2. monitoring

    This incident is resolved now

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Notification and verification email delivery none 2026-08-06 05:50 UTC 12h 5m

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue where security code verification notifications may not be delivered via email.

  2. monitoring

    A fix has been implemented and we are monitoring the results.

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Data processing pipeline issue major 2026-07-26 01:43 UTC 2h 28m

Affected: Engage (US), Data Processing Pipeline (US), Journeys (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We have identified an issue impacting data processing affecting multiple components.

  2. monitoring

    A fix has been implemented, and we are actively monitoring the results.

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Connections Processing Delays major 2026-07-25 22:45 UTC 5h 53m

Affected: Streaming Destinations (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating this issue.

  2. identified

    The issue has been identified and we are actively working on mitigation.

  3. monitoring

    A fix has been implemented, and we are actively monitoring the situation as processing latency recovers.

  4. monitoring

    Destination delivery is expected to recover in 30-40 minutes

  5. resolved

    This incident is now recovered.

Excerpts are shortened. Read the full incident on Segment's status page.

Elevated Event Delivery Latency minor 2026-07-15 16:48 UTC 1h 15m

Affected: Streaming Destinations (US)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue impacting the time to first attempt for Connections event delivery.

  2. identified

    have identified the root cause and are actively working on a fix.

  3. monitoring

    Systems are recovering, we're actively monitoring.

  4. resolved

    This incident has been resolved

Excerpts are shortened. Read the full incident on Segment's status page.

Criteo Audience destinations are experiencing an outage minor 2026-07-03 09:39 UTC 1h 4m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. identified

    We are currently experiencing disruptions with Criteo Audience destinations due to an external Criteo API outage. We are monitoring the situation closely.

  2. monitoring

    We are currently seeing successful delivery to Criteo. Our team will continue to monitor the closely.

  3. resolved

    This incident has been resolved. Traffic is flowing through to Criteo APIs

Excerpts are shortened. Read the full incident on Segment's status page.

(US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage major 2026-06-22 22:14 UTC 2h 8m

Affected: Warehouse Destinations (US), Linked Audiences (US), Reverse ETL (US), Linked Events (US)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. identified

    An ongoing upstream outage with Snowflake is causing degraded performance for Segment products that rely on customer data warehouses. - Impacted Products: Linked Audiences, Linked Events, Reverse ETL, and Profile Sync. - Current Status: Syncs and data processing may be failing....

  2. resolved

    Snowflake outage has resolved and consequently impacted functionalities across segment have recovered as well.

Excerpts are shortened. Read the full incident on Segment's status page.

Facebook Custom Audiences destination is experiencing partial delivery failures for few workspaces minor 2026-06-05 08:11 UTC 28d 1h

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    The root cause has been identified. will be rolling out the fix shortly.

  2. identified

    The root cause has been identified. will be rolling out the fix shortly.

  3. monitoring

    We've shipped a fix and confirmed that it’s working. We’re going to keep a close eye on things for the next few hours just to be absolutely sure everything is stable.

  4. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Reddit Conversions API destination is experiencing delivery failures minor 2026-05-08 01:59 UTC 3h 25m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

Names an upstream provider: AWS.

  1. identified

    We are currently observing delivery failures with the Reddit Conversions API destination. This issue stems from a widespread AWS outage (us-east-1) affecting Reddit’s infrastructure. We are monitoring the situation closely and will provide updates as Reddit restores service.

  2. monitoring

    Events are flowing through to Reddit Conversions API destination now. We are continuing to monitor the destination.

  3. resolved

    Reddit Conversions API destination is operational.

Excerpts are shortened. Read the full incident on Segment's status page.

Destinations Failing to Load in UI minor 2026-04-29 14:49 UTC 4h 29m

Affected: Web Interface (EU)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue affecting the Destinations page in the Segment application UI. For some customers, the Destinations are failing to load.

  2. identified

    We’ve identified the root cause and are currently implementing a fix. The issue is isolated to a subset of workspaces with connected RETL destinations.

  3. monitoring

    The issue is now mitigated. We’ve deployed a fix, and the Destinations page is loading as expected for all workspaces that were previously impacted. We are monitoring the results.

  4. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Unable to add Activation to Event Triggered Journey none 2026-04-27 22:00 UTC 0m

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. resolved

    An issue impacting the Event Triggered Journey user interface in the application has been resolved. Prior to resolution, customers may have experienced an error in the user interface impacting their ability to configure Activations for Event Triggered Journeys.

Excerpts are shortened. Read the full incident on Segment's status page.

Audience Preview Failures minor 2026-04-27 17:00 UTC 0m

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. resolved

    Summary: From 10:20 AM to 3:00 PM PDT on April 27th, a global Databricks Compute outage resulted in failed audience preview queries across external workspaces. Details: The disruption was caused by an upstream infrastructure failure at Databricks, which prevented some preview...

Excerpts are shortened. Read the full incident on Segment's status page.

Audience Preview Unavailable major 2026-04-13 19:02 UTC 17m

Affected: Web Interface (US), Web Interface (EU)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue where the Audience Previews are not loading for some customers.

  2. investigating

    We are continuing to investigate this issue.

  3. resolved

    The issue impacting Audience Preview functionality has been resolved. Audience Preview is now operating normally.

Excerpts are shortened. Read the full incident on Segment's status page.

Reverse ETL syncs experiencing partial disruptions major 2026-04-09 16:40 UTC 3h 13m

Affected: Reverse ETL (EU), Reverse ETL (US)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    Certain Reverse ETL syncs are experiencing failures. The team is currently investigating the issue.

  2. identified

    We've identified the issue and are currently working on mitigating it.

  3. monitoring

    A fix has been implemented and Reverse ETL syncs are now proceeding successfully without any failures. We are closely monitoring the recovery process.

  4. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Amazon Event Bridge and Amazon Personalize Destinations are experiencing elevated error rates minor 2026-04-07 17:07 UTC 1h 24m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A code release introduced the failure. Root cause: A bug in the vendor's own code. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    Amazon Event Bridge and Amazon Personalize Destinations are experiencing elevated error rates. We are currently investigating the issue. We will provide updates as they become available.

  2. identified

    A recent update has been identified as the cause of this issue. We are working on reverting the change.

  3. monitoring

    A fix has been implemented, and we are seeing initial signs of recovery. We will continue to monitor the service closely to ensure full stability.

  4. resolved

    We've confirmed that the impacted destinations have recovered. All impacted events will automatically be retried. No further action needed.

Excerpts are shortened. Read the full incident on Segment's status page.

Resolved: Linked Audiences Traits not selectable in builder UI minor 2026-03-31 16:30 UTC 0m

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. resolved

    Engineering team has investigated and resolved an issue related to the Linked Audience Builder. Specifically, traits could not be selected. This is now resolved as of 4:43 PM UTC.

Excerpts are shortened. Read the full incident on Segment's status page.

Audience Overview Page Degradation none 2026-03-19 19:33 UTC 0m

Affected: Web Interface (US)

Failure mode: A schema or data migration caused the failure. Root cause: A human mistake during operations. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. resolved

    Summary: Between 9:24 AM PST on March 19 and 9:38 AM PST on March 19, the engineering team performed a database upgrade. During this window, users may have experienced degraded performance specifically on the Audiences Overview webpage. Notification Update: Some customers may...

Excerpts are shortened. Read the full incident on Segment's status page.

Audiences Overview Pages are Failing to Load in the EU minor 2026-03-17 18:55 UTC 44m

Affected: Web Interface (EU)

Failure mode: A zone, region or data center became unavailable. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    Engineering is currently investigating an issue that is preventing customers in the EU from viewing Audiences overview pages in the Segment UI. This issue is limited to the UI only and does not impact the data plane.

  2. resolved

    The issue has been resolved, and EU users are now able to access the Audiences overview page in the Segment UI.

Excerpts are shortened. Read the full incident on Segment's status page.

Degraded performance in Audiences and Journeys UI minor 2026-03-09 14:40 UTC 10h 5m

Affected: Web Interface (US), Public API (US), Web Interface (EU), Public API (EU)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. identified

    Segment users may experience slow loading and intermittent UI errors on Audiences and Journeys pages. The team has identified the root cause of the issue and is working now to mitigate the issue.

  2. identified

    The engineering team is continuing to work to mitigate the issue.

  3. identified

    The engineering team is still working on mitigating the issue.

  4. identified

    The issue has been mitigated.

  5. resolved

    The issue has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Marketo Cloud Source Sync Delay minor 2026-02-26 05:51 UTC 33m

Affected: Cloud Sources (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. monitoring

    The Marketo source syncs are failing as Marketo APIs are down. Expect a failure in syncs and a delay in data processing. Official Abobe Marketo page to track the API availability:- https://status.adobe.com/products/503491

  2. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Analytics.js Google Tag Manager issue minor 2026-02-06 21:58 UTC 9h 14m

Affected: Analytics.js CDN (US), Analytics.js CDN (EU)

Failure mode: A code release introduced the failure. Root cause: A bug in the vendor's own code. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We have identified an issue where Google Tag Manager doesn't initialize correctly from the latest version of Analytics.js. We've identified the cause and have deployed a fix, which will deploy across the CDN over the next few hours.

  2. monitoring

    We have reverted the change and confirmed that submitting events to Google Tag Manager is working as expected. We will continue to monitor closely.

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Degraded LiveRamp & The Trade Desk CRM Observability none 2026-01-27 17:17 UTC 2h 19m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A code release introduced the failure. Root cause: A bug in the vendor's own code. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. monitoring

    We’ve identified and resolved a regression affecting observability for a small portion of the LiveRamp and Trade Desk CRM destination delivery. We're monitoring but we resolve this shortly.

  2. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Tiktok Conversion Destinations are experiencing an outage minor 2026-01-25 11:37 UTC 22h 17m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating an issue with Tiktok Offline Conversions and Tiktok Conversions destination. Tiktok Business APIs are experiencing an outage.

  2. identified

    Tiktok's Ad Measurement APIs are returning 500. We have reached out to Tiktok for support. There is widespread Tiktok outage reported.

  3. monitoring

    Tiktok APIs have recovered and we see successful traffic flowing through from Segment. We'll continue to monitor the destination traffic.

  4. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Inaccurate Delivery Counts for some ReverseETL Sync Reports none 2026-01-22 16:00 UTC 4d 3h

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. resolved

    We identified an issue where some destinations, for a subset of customers, in ReverseETL were not accurately reporting their delivery counts. We're currently backfilling the observability data, and all new runs for the affected ReverseETL should now display the correct counts.

Excerpts are shortened. Read the full incident on Segment's status page.

We are observing elevated ETIMEDOUT errors from Yahoo DSP destination. major 2026-01-22 13:33 UTC 4h 4m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    We are observing elevated ETIMEDOUT errors from Yahoo DSP destination. We are currently investigating the issue.

  2. identified

    We are experiencing "504 - Gateway Time-out" errors when communicating with the Yahoo DSP endpoint. We are working with Yahoo support team to get this resolved. We will provide updates as more information becomes available.

  3. monitoring

    The incident has been mitigated and we are monitoring the destination. We will provide updates as more information becomes available from Yahoo team.

  4. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

We are currently investigating the issue. The API endpoint at Intercom is returning timeout errors. minor 2026-01-09 20:39 UTC 39m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating the issue.

  2. monitoring

    The partner has fixed the issue. We are actively monitoring to see if the issue is completely resolved.

  3. resolved

    The issue has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Snowflake RETL sources and Warehouse Destinations are failing due to Snowflake Outage major 2025-12-16 06:37 UTC 10h 18m

Affected: Warehouse Destinations (US), Reverse ETL (EU), Linked Events (EU), Linked Audiences (US), Warehouse Destinations (EU), Reverse ETL (US), Linked Events (US), Linked Audiences (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. investigating

    We are currently monitoring the issue . Outage is declared here : https://status.snowflake.com/incidents/xdxj4klf7sc5

  2. investigating

    We are continuing to investigate this issue.

  3. resolved

    This incident has been resolved.

Excerpts are shortened. Read the full incident on Segment's status page.

Event delivery is delayed minor 2025-12-09 22:11 UTC 4h 17m

Affected: Data Processing Pipeline (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We've identified the cause and working on mitigating the incident.

  2. monitoring

    Delays are recovering, and we are actively monitoring the recovery process.

  3. resolved

    Event delivery has returned to normal.

Excerpts are shortened. Read the full incident on Segment's status page.

Elevated errors in Facebook Destinations minor 2025-11-24 01:47 UTC 3h 16m

Affected: Streaming Destinations (US)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are observing elevated errors in the following Facebook destinations (actions-facebook-conversions-api, actions-facebook-custom-audiences, facebook-app-events, facebook-offline-conversions, facebook-pixel-server-side, personas-facebook-ads).

  2. identified

    We have identified the root cause of the incident and we are working towards a fix.

  3. monitoring

    We are observing early signs of success. We will continue to monitor.

  4. monitoring

    All impacted destinations have recovered and normal operations have resumed. We will continue to monitor closely.

  5. monitoring

    We are continuing to monitor for any further issues.

  6. resolved

    We've confirmed that the impacted destinations have recovered.

Excerpts are shortened. Read the full incident on Segment's status page.

Delays in Delivery to Destinations for a subset of events minor 2025-11-21 00:38 UTC 43m

Affected: Streaming Destinations (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. monitoring

    A subset of events are delayed delivering to destinations by approximately 1 hour. The team has mitigated the root cause, and is monitoring as delivery time returns to normal.

  2. resolved

    Delivery latency has returned to normal for all incoming traffic. A small number of events are queued for retry, and will be delivered within the next 15 minutes.

Excerpts are shortened. Read the full incident on Segment's status page.

Connections delivery time to first attempt is elevated minor 2025-11-11 01:04 UTC 2h 45m

Affected: Streaming Destinations (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    Our systems have reported an elevated Time to First Attempt for Connections traffic. We're actively investigating.

  2. identified

    We've identified the cause of the delays and are taking steps to mitigate the elevated delays.

  3. monitoring

    We've mitigated the cause of the delays and are actively monitoring as they recovery.

  4. resolved

    We've confirmed that the delivery time to first attempt has returned to normal levels.

Excerpts are shortened. Read the full incident on Segment's status page.

Delayed delivery reporting for ReverseETL minor 2025-11-04 01:09 UTC 16h 48m

Affected: Reverse ETL (EU), Reverse ETL (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    ReverseETL delivery counts are currently delayed. Syncs that started between 6:00 AM and 4:00 PM PST on November 3 may show inaccurate counts or timeout errors. We've identified the issue and are working towards a resolution. Note: This is only affecting reporting, no data loss...

  2. identified

    We’re actively working on retroactively updating the ReverseETL delivery counts for affected customers. All ReverseETL Syncs created after 4 PM PST will correctly report counts.

  3. identified

    We've restored the ReverseETL delivery counts in the EU and are actively working on updating them in the US.

  4. resolved

    We've restored the ReverseETL delivery counts in the US

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Intercom cloud sources failing to fetch data minor 2025-10-20 10:11 UTC 14h 20m

Affected: Cloud Sources (US), Cloud Sources (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: A failure at a provider or vendor they depend on. Tagged by claude-haiku-5-5 with high confidence (taxonomy v0.2).

  1. identified

    Segment is observing service unavailable error from intercom APIs.

  2. monitoring

    We are monitoring the recovery of Intercom cloud sources after experiencing data fetching issues. Intercom has reported their services are recovering from the incident. We are closely watching data ingestion to ensure full restoration.

  3. monitoring

    Intercom EU cloud sources are now fully operational and data ingestion has been restored. All services are functioning normally

  4. resolved

    Intercom cloud sources data fetching issues have been resolved. All services are now operating normally.

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Delays in event delivery in EU minor 2025-10-14 20:46 UTC 1h 32m

Affected: Engage (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    We are currently seeing delays in event delivery in the EU, our engineering teams have identified and are working to implement a path to resolution.

  2. monitoring

    We have implemented a fix for the event delivery lag, and are monitoring as the delays decrease, and we move towards real-time.

  3. resolved

    Delays have fully recovered to real-time. We have seen no indication of any data loss as part of this incident.

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elevated delivery latency in eu-west-1 minor 2025-10-09 17:09 UTC 1h 12m

Affected: Streaming Destinations (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    Segment p99 delivery latency is elevated above slightly above 5 minutes. We're actively investigating.

  2. monitoring

    Delays in production in the eu-west-1 region have returned to normal. We're actively monitoring.

  3. resolved

    After thorough monitoring and analysis, we have determined that this issue did not impact customers.

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Tracking API experiencing degraded experience in US-West minor 2025-10-05 23:24 UTC 20m

Affected: Data Ingestion (Tracking) API (US)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating this issue.

  2. resolved

    This incident has been resolved.

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Elevated delivery delays for some customers minor 2025-10-02 13:35 UTC 1h 27m

Affected: Streaming Destinations (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We've identified delivery delays of up to 10 minutes for some customers.

  2. monitoring

    We've applied a fix and are waiting for traffic to recover.

  3. resolved

    This incident has been resolved.

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Journey Analytics are failing to load minor 2025-09-25 15:40 UTC 2d 21h

Affected: Web Interface (US), Engage (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    We are aware of the issue with Journey Top level analytics and Journey Step level analytics. We are working to bring the feature back online. This does NOT affect journey processing or delivery.

  2. identified

    Journey Analytics are loading, but data will be delayed as we are recovering. There is still NO IMPACT to Journey processing.

  3. identified

    The team continues to work on recovering data, and will provide updates as we progress

  4. monitoring

    Journey Analytics have been restored to near real time processing. We are still in the process of restoring some data from within the past week so some data prior to 9/25 may be inconsistent. We will provide another update when this backfill is complete.

  5. resolved

    All data for journey analytics has been successfully restored and systems are operating normally.

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Cloud Source Sync Delay minor 2025-09-24 03:48 UTC 3h

Affected: Cloud Sources (US), Cloud Sources (EU)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. investigating

    We are investigating an issue causing delays in cloud sources data sync.

  2. identified

    The issue has been identified and a fix is being implemented

  3. identified

    We are continuing to work on a fix for this issue.

  4. monitoring

    A fix has been implemented and we are monitoring the results

  5. resolved

    This incident has been resolved.

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Google Enhanced Conversions is experiencing elevated failures major 2025-09-19 03:59 UTC 6h 9m

Affected: Streaming Destinations (US)

Failure mode: The text does not say enough to tell. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We are currently investigating this issue.

  2. investigating

    We are continuing to investigate this issue.

  3. identified

    The issue has been identified and a fix is being implemented.

  4. monitoring

    A fix has been implemented and we are monitoring the results.

  5. resolved

    This incident has been resolved.

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Google Enhanced Conversions is experiencing elevated failures minor 2025-09-17 21:37 UTC 3h 28m

Affected: Streaming Destinations (US), Streaming Destinations (EU)

Failure mode: A provider or third-party service this vendor depends on failed. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with low confidence (taxonomy v0.2).

  1. investigating

    We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

  2. identified

    We've identified the cause of the forbidden errors and are working on mitigation.

  3. monitoring

    We've mitigated this incident, and impacted customers should start seeing positive results.

  4. monitoring

    We are continuing to monitor for any further issues.

  5. resolved

    This incident has been resolved.

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Partial Sync Failures for Profiles Sync none 2025-09-09 14:23 UTC 7h 19m

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    Between August 28, 2025, 11:21 AM PT and September 5, 2025, 5:04 AM PT, certain internal computed traits were unintentionally synced to the profile_traits_updates raw table for some specific scenarios. This resulted in partial sync failures for that table because of a breach of...

  2. resolved

    We have implemented measures to prevent unintended traits from appearing in profile syncs, and syncs are now running as expected. Our teams are developing a long-term solution and will share guidance with impacted customers on how to address any previously affected data.

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Delays for Reverse ETL statistics and sync status minor 2025-08-15 04:36 UTC 1h 51m

Affected: Reverse ETL (US)

Failure mode: Data delayed, stale, lost or corrupted, or needing replay after recovery. Root cause: The vendor does not say why it happened. Tagged by claude-haiku-5-5 with medium confidence (taxonomy v0.2).

  1. identified

    Updates to Reverse ETL delivery statistics and sync status have been delayed since approximately 3pm PT on 8/14. Delivery of actual messages is unaffected.

  2. monitoring

    We are monitoring recovery and expect Reverse ETL delivery statistics to be fully caught up in approximately 6 hours.

  3. resolved

    The incident is now fully resolved.

Excerpts are shortened. Read the full incident on Segment's status page.